by:zhonghuiyu@gmail.com (挥雨)
"the myth of public service broadcasting: Interpretation of the British Broadcasting Corporation", which is one of the BBC's book. When I
early 06 before leaving Britain, one of my teachers invited me and two other Chinese students in her home Christmas feted during which the British about the feelings, I said that I like in the United Kingdom. The teacher's husband then asked me: do you like the United Kingdom? I answered without hesitation: media. British owned by the BBC, FT (Financial Times), The Economist ( "The Economist"magazine) and so on are very global view and the credibility of the media. BBC course is one of the first.
But this small Cape editor-in-chief this week, as "People's University of China'211 projects' construction results,""the myth of public service broadcasting"is let me living disappointing!
1, it is a rigged up to the academic level of the lower
This may be regarded as typical of the lack of academic management of the domestic work. Professor Zhou small Cape editor, is the actual author of seven authors, it is estimated that with his postgraduate, responsible for the preparation of the content of different sections, with a clear view before and after the content or inconsistency. Such as: the establishment of P158 said BBC licence fee collection departments, and P195 also known as licence fees paid by television companies took the BBC licence charge (which is accurate). In addition, the book extracts a large number of references or translated text, but the vast majority did not indicate Citation January 1.
2, did not really understand "public broadcasting service"the meaning of
BBC as a public broadcasting service, the core idea is the BBC's public services, rather than the government or the advertisers. Many of the book the author has confused state and the public all the notion that public service is the state-owned broadcasting services; also confuse the concept of State and Government, and in the United Kingdom, the Government is state administrative system, which is responsible for legislative council responsible for law enforcement and the courts do not belong to the system. These are not understanding the basic concepts will naturally be the special role of the BBC said that clearly.
BBC for the first John Reith (John Reith) that public broadcasting organizations should be: national consciousness reliable defenders. . . Social and political parties of the dispute arbiter. . . To be fair, honest and respectable role model. (Burns, 1977)
because the BBC is funded from the public audience to pay licence fees, rather than the government funding or advertising revenue, but also the Board of Trustees in accordance with the company's goals and philosophy of the non-profit self-regulatory organizations ( BBC management are not subject to any regulatory body), the BBC have independence, can criticize the government, are not subject to commercial interests, it is the credibility of the BBC. But with such a powerful social influence in the media, natural or Wenre thorn in the side of politicians, "a British politicians want to control BBC"Therefore, the Government is always trying to use all kinds of means to influence the BBC (such as the control and licence fees Audited), and around the inside of the development of history and struggle, a lot of stories and viewpoints can be discussed, but in this book, only to find some extracts from the information spelled without the depth and intensity of analysis and perspective. If you
the BBC and the British media interest in the other two books recommended:"A Perspective of BBC and CNN: media organization and management","History of the British press: the right but not the responsibility ". The former you can have on the BBC's in-depth understanding of culture, but if the lack of background knowledge on the BBC a certain understanding of the case, read some difficulties in translation also somewhat obscure. The latter can be said to be a classic, including the BBC can understand the historical development, many interesting story and the book for the Internet and new media on the part of a very exciting!
February 9, 2008 at the beginning of the Third Floor, Guangzhou Discovery 14
Click on the above title, we will be able to view the watercress this book, as well as detailed information More comments.
Extended reading:"BBC and what is the relationship between the British Government? "
my watercress
January 2008 reading list and Commentary (1)
original link:http://www.freeyu.com/post/489.html
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